although an EEG can track subtle and instantaneous improvements in neural action, it are not able to establish the place stated exercise occurs in addition to an fMRI scan. on the other hand, fMRI equipment are exceptionally high-priced (costing an incredible number of dollars) and are monumental and bulky. Eye-tracking is one of the most popular

probable consumers of neuromarketing must be careful about partnering with specialist consulting corporations—authorities warn that the field is tormented by suppliers who oversell what neuromarketing can deliver. One neuroscience and small business professor indicates employing a checklist: Are true neuroscientists involved in the analyze? Are a